Our Projects

Discover the Hidden Flavours of Rural Montenegro - highlighting the authentic experiences of gastronomy, culture, and rural tourism

Through the Cross-Re-Tour project, Montenegro Adventures strengthened its digital presence and expanded its portfolio of authentic rural tourism experiences across Montenegro.

The project focused on integrating new rural tourism providers into our offer, developing innovative travel products, enhancing digital marketing and sales capabilities, and improving the visibility of local tourism businesses. As part of the initiative, we launched new modules as part of the continual development of our new website, implemented targeted marketing activities, upgraded digital tools, and established new partnerships with rural households and experience providers, participated in international promotional activities targeting the United States market, organised a FAM tour for travel professionals from Latvia, and implemented staff capacity-building initiatives.

The project has contributed to a more diverse and sustainable tourism offer, supporting local communities while helping international travellers discover authentic experiences beyond the traditional tourist routes. By combining digital innovation with responsible tourism development, Montenegro Adventures continues to create meaningful travel experiences that benefit both visitors and local stakeholders.

The Cross-Re-Tour project is funded under the European Union's Single Market Programme (SMP), specifically under the SMP-COSME-2023-TOURSME call for proposals. 

PROJECT NAME: Adriatic & Beyond: Croatia, Montenegro, and Bosnia and Herzegovina - Explore the Adriatic’s Coastal Jewels and the Balkans’ Wild Highlands in One Epic Journey

Project ID: 2024-SPA1-044

Final recipients: Montenegro Adventures (FR1), Ventula Travel (FR2) and iHouse Travel (FR3)

Duration of the project activity: 1 March 2025 – 28 February 2026

Total budget:                                  97,213.12 EUR

Programme co-financing:             82,631.15 EUR

Private contribution:                     14,581.97 EUR

Adriatic & Beyond is a cross-border tourism initiative connecting Croatia, Montenegro, and Bosnia and Herzegovina through two new, sustainable travel routes. Designed with Western European and long-haul travellers in mind, these routes highlight the region’s cultural, historical, and natural richness, offering an authentic, multi-country experience. More...

Montenegro Adventures planned to support ten rural households by including their products in the agency portfolio during the project. We had devised a marketing strategy for launching our new website, recognising the necessity of supporting each new product with dedicated social media campaigns and leveraging our B2B network.

Our approach involved identifying and integrating ten new tourism providers, specifically focusing on rural tourism, into our offerings. Following the launch of each new product, we intended to initiate small-scale visibility campaigns through this project. Additionally, we aimed to promote these rural tourism experiences as standalone offerings, anticipating their significant contribution to our portfolio of day and multi-day tours and packages. While some of the new rural tourism providers were incorporated into existing packages, our primary objective was to substantially diversify our offerings and promote the latest products to different EU and even long-haul markets.

The Glimpse of the Balkans initiative aimed to strengthen collaboration among three inbound tour operators and Destination Management Companies (DMCs) from Serbia, Bosnia and Herzegovina, and Montenegro. Through joint activities and training sessions, the project focused on enhancing the capabilities of staff employed by participating tour operators and over 75 suppliers across four countries. Thematic regional tours, emphasising ecotourism, rural tourism, and soft adventures, were selected to facilitate closer cooperation, capacity building, and identification of existing gaps and needs along the value chain. In response to the post-pandemic landscape, characterised by a surge in individual, family, or small group travel and a growing emphasis on personal health and sustainable tourism, the project recognised the challenges small tour operators face in managing regional tours for small groups and the importance of cross-border support. All consortium partners were licensed businesses with expertise in project implementation and were aware of the significance of digitalisation and skill enhancement in inventory management, forecasting, and workforce development. The project’s activities were meticulously crafted to support partners in new product development, training, capacity building for suppliers and their employees, standardisation, digitalisation, and product promotion through business-to-consumer (B2C) and business-to-business (B2B) channels.

The project, "The Glimpse of the Balkans," was supported by USAID's Economic Development, Governance, and Enterprise Growth (EDGE) and implemented by Robinson Adventure Team (Serbia), Sarajevo Insider (Bosnia and Herzegovina), and Montenegro Adventures.

Developing new products and services is key to sustainability, as is marketing and promotion of the offer according to the target customers’ needs. Digital tools and technologies can help SMEs in this endeavour; Montenegro Adventures was interested in cooperation with one of the IT companies and was selected for Voucher One as the only participant from Montenegro. Montenegro Adventures successfully implemented activities related to marketing and promotion of the new tourism offer before and after exhibiting at WTM London, trying to create a more noticeable presence on social networks.

DigiTour Project brought together SMEs from the tourism sector with providers of innovative, digital, and smart solutions and new technologies. Through open calls and facilitation services, the DIGITOUR PROJECT boosted the European tourism sector with digital tools and innovation. It was funded through the European Innovation Council and SMEs Executive Agency (EISMEA), entrusted by the European Commission, under the COSME Programme COS-TOURINN-2020-3-04.