2023 - DIGITOUR PROJECT - VOUCHER ONE

Developing new products and services is key to sustainability, as is marketing and promotion of the offer according to the target customers’ needs. Digital tools and technologies can help SMEs in this endeavour; Montenegro Adventures was interested in cooperation with one of the IT companies and was selected for Voucher One as the only participant from Montenegro. Montenegro Adventures successfully implemented activities related to marketing and promotion of the new tourism offer before and after exhibiting at WTM London, trying to create a more noticeable presence on social networks.

DigiTour Project brought together SMEs from the tourism sector with providers of innovative, digital, and smart solutions and new technologies. Through open calls and facilitation services, the DIGITOUR PROJECT boosted the European tourism sector with digital tools and innovation. It was funded through the European Innovation Council and SMEs Executive Agency (EISMEA), entrusted by the European Commission, under the COSME Programme COS-TOURINN-2020-3-04.