2023-2024 – EuroCluster Rural Tourism Project

Montenegro Adventures planned to support ten rural households by including their products in the agency portfolio during the project. We had devised a marketing strategy for launching our new website, recognising the necessity of supporting each new product with dedicated social media campaigns and leveraging our B2B network.

Our approach involved identifying and integrating ten new tourism providers, specifically focusing on rural tourism, into our offerings. Following the launch of each new product, we intended to initiate small-scale visibility campaigns through this project. Additionally, we aimed to promote these rural tourism experiences as standalone offerings, anticipating their significant contribution to our portfolio of day and multi-day tours and packages. While some of the new rural tourism providers were incorporated into existing packages, our primary objective was to substantially diversify our offerings and promote the latest products to different EU and even long-haul markets.