2025 - 2026 - Adriatic & Beyond
Adriatic & Beyond: Croatia, Montenegro, and Bosnia and Herzegovina - Explore the Adriatic’s Coastal Jewels and the Balkans’ Wild Highlands in One Epic Journey
Project ID: 2024-SPA1-044
Final recipients: Montenegro Adventures (FR1), Ventula Travel (FR2) and iHouse Travel (FR3)
Duration of the project activity: 1 March 2025 – 28 February 2026
Total budget: 97,213.12 EUR
Programme co-financing: 82,631.15 EUR
Private contribution: 14,581.97 EUR
Adriatic & Beyond is a cross-border tourism initiative connecting Croatia, Montenegro, and Bosnia and Herzegovina through two new, sustainable travel routes. Designed with Western European and long-haul travellers in mind, these routes highlight the region’s cultural, historical, and natural richness, offering an authentic, multi-country experience.
The project supports small tourism businesses by enhancing their digital skills and visibility, enabling them to reach international audiences more effectively. By fostering cross-border collaboration and joint promotion, Adriatic & Beyond strengthens the region’s appeal and competitiveness in global tourism markets.
The project is implemented by three partnering DMCs: Montenegro Adventures from Podgorica, Ventula Travel from Split and iHouse Travel from Mostar. This unique partnership transforms local offerings into a unified experience, perfect for curious travellers seeking the road less travelled and immersive experiences.
Project Objectives:
- Development of two innovative cross-border tourism routes, highlighting both iconic and lesser-known destinations and experiences in Croatia, Montenegro, and Bosnia and Herzegovina.
- Strengthening the digital capacities of project partners through website improvements, CRM system implementation, digital marketing training, and the creation of high-quality promotional materials.
- Expansion into a new international market and increased presence in already familiar markets through participation in leading global tourism fairs.
- Organisation of a FAM trip for travel agents and journalists to experience and promote new tourism products.
- Enhancing cooperation and knowledge exchange among partner travel agencies.
Several modules of this website have been produced with the assistance of the European Union. The contents of the website are the sole responsibility of Montenegro Adventures and should not be taken to reflect the views of the European Union.