Vision & Mission


In the summer of 2006, when we were established, we wrote our first business plan that included many analyses, and we sincerely tried to cast a glance into the future, discussing what type of company we wanted to be or become. Writing a vision and mission statement was a part of the homework, something we ought to do. In the Balkans, where all the stories tend to be epic, it was hard to come up with a short statement, so we had a very long list of things we believed in and tried to summarise them in the end - into our vision and mission statement.

Recently, after the COVID-19 pandemic, when we were waiting to bounce back – we sat together and went through some of these early writings – and how naïve some chapters looked like! Only one person from this initial group was present. Still, the two brief chapters left us with a surprising feeling that we do not need to add anything there and that we feel that we might be closer to achieving some of the goals – and that our vision and mission are still the same – so here they are!


Montenegro Adventures is one of the leaders in tourism development in Montenegro: a lasting tourism destination with growing investments in responsible and sustainable tourism development. We create travel itineraries that spark meaningful relationships between visitors and local communities or businesses, in which discovery and learning are embedded in holiday time for our clients and work hours for our personnel.


Montenegro Adventures is dedicated to:

  • employing and training staff who care about customers and are passionate about quality and success
  • meeting and exceeding our customer needs and value-for-money offers through outstanding and personalised service
  • constant improvement of our services based on customer feedback and evaluation of their needs
  • becoming one of the leading tour operators for incoming tourism in Montenegro and Western Balkans by creating new products and improved services by following the latest trends and innovations - always in line with the needs of our customers.

Get our latest offers to your inbox

Sign up for our newsletter!